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The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.
Material type:
TextSeries: LEA's communication seriesPublication details: Mahwah, N.J. : Lawrence Erlbaum, 2003.Edition: 2. edDescription: xix, 185 p. : ill. ; 24 cmISBN: - 0805842675 (c : alk. paper)
- 0805842683 (pbk. : alk. paper)
- 659 21
- HF 5826.5 K19m 2003
| Item type | Current library | Home library | Collection | Shelving location | Call number | Vol info | Copy number | Status | Barcode | |
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Biblioteca Juan Bosch | Biblioteca Juan Bosch | Ciencias Sociales | Ciencias Sociales (3er. Piso) | HF 5826.5 K19m 2003 (Browse shelf(Opens below)) | 1 | 1 | Available | 00000031523 |
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| HF 5825 Y94p 2001 Persuading on paper : the complete guide to writing copy that pulls in business / | HF 5826 5961i 1993 Introduction to advertising media : research, planning, and buying / | HF 5826.5 G643m 2003 Manual de planificación de medios / | HF 5826.5 K19m 2003 The media handbook : a complete guide to advertising media selection, planning, research, and buying / | HF 5826.5 K19m 2007 The media handbook : a complete guide to advertising media selection, planning, research, and buying / | HF 5826 .5 P438p 2000 Planificación y gestió n de medios publicitarios / | HF 5826.5 S623a 2002 Advertising media planning / |
Includes bibliographical references (p. 177-180) and index.
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