Amazon cover image
Image from Amazon.com

Chaotics : the business of managing and marketing in the age of turbulence / Philip Kotler and John A. Caslione.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New York : American Management Association - AMACOM, c2009.Edition: 1st edDescription: xiii, 206 pages : illustrations ; 24 cmISBN:
  • 9780814415214
  • 0814415210
Subject(s): DDC classification:
  • 658
LOC classification:
  • HF 5415 K87c 2009
Online resources:
Contents:
The world has entered a new economic stage : from normality to turbulence -- Management's wrong responses to turbulence now become dangerous -- The chaotics model : managing vulnerability and opportunity -- Designing management systems for resilience -- Designing marketing systems for resilience -- Thriving in the age of turbulence : achieving business enterprise sustainability.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Home library Collection Shelving location Call number Copy number Status Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) HF 5415 K87c 2009 (Browse shelf(Opens below)) 1 Available 00000070455
Browsing Biblioteca Juan Bosch shelves, Shelving location: Ciencias Sociales (3er. Piso), Collection: Ciencias Sociales Close shelf browser (Hides shelf browser)
HF 5415 J58m 2024 Marketing / HF 5415 K29 2023 Kellogg on marketing / HF 5415 K81e 1997 Electronic marketing / HF 5415 K87c 2009 Chaotics : the business of managing and marketing in the age of turbulence / HF 5415 K87f 2003 A framework for marketing management / HF 5415 K87m 1987 Marketing : an introduction / HF 5415 K87m 1988 Marketing management : analysis, planning, implementation, and control /

Includes bibliographical references and index.

The world has entered a new economic stage : from normality to turbulence -- Management's wrong responses to turbulence now become dangerous -- The chaotics model : managing vulnerability and opportunity -- Designing management systems for resilience -- Designing marketing systems for resilience -- Thriving in the age of turbulence : achieving business enterprise sustainability.

There are no comments on this title.

to post a comment.