Sustainability marketing : a global perspective / Frank Belz and Ken Peattie.
Material type:
TextPublication details: Chichester, West Sussex, U.K. ; Hoboken, NJ : John Wiley and Sons, 2009.Description: xiv, 292 p. : ill. ; 24 cmISBN: - 9780470519226 (pbk.)
- 658.8/02 22
- HF5415 B454s 2009
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Biblioteca Juan Bosch | Biblioteca Juan Bosch | Ciencias Sociales | Ciencias Sociales (3er. Piso) | HF5415 B454s 2009 (Browse shelf(Opens below)) | 3 | Available | 00000098687 |
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| HF 5415 A615a 1974 [Sessions] / | HF5415 .B162 1972 Essays on price theory and industrial organization | HF 5415 B315b 2008 Branding only works on cattle : the new way to get known (and drive your competitors crazy) / | HF5415 B454s 2009 Sustainability marketing : a global perspective / | HF 5415 B592 2010 The big book of marketing : lessons and best practices from the world's greatest companies / | HF5415 .B634 2006 Principles of marketing / | HF 5415 B724c 2001 Contemporary marketing : study guide to accompany / |
Includes bibliographical references and index.
Marketing in the 21st century -- Framing sustainability marketing management -- Socio-ecological problems -- Consumer behaviour -- Sustainability marketing values and objectives -- Sustainability marketing strategies -- Customer solutions -- Communications -- Customer cost -- Convenience -- Sustainability marketing transformations -- Reframing sustainability marketing.
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