Trust agents : using the web to build influence, improve reputation, and earn trust / Chris Brogan and Julien Smith.

By:

Brogan, Chris

Contributor(s):

Smith, Julien

Material type: Text

TextLanguage: Eng Publication details: Hoboken, N.J. : John Wiley, c2010Edition: Rev. and updatedDescription: xiii, 302 p. : ill. ; 23 cmISBN:

9780470635490 (pbk.)

Subject(s):

LOC classification:

HF5415.1265 B866 2010

Contents:

Trust, social capital, and media -- Make your own game -- One of us -- The Archimedes effect -- Agent zero -- Human artist -- Build an army -- The trust agent -- What's next.

Summary: Shows how to tap the power of social software and networks to build one's business in a book that delivers actionable steps and case studies and combines high-level theory with practical step-by-step guidance.

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Vol info	Copy number	Status	Barcode
Libro	Biblioteca Juan Bosch	Biblioteca Juan Bosch	Ciencias Sociales	Ciencias Sociales (3er. Piso)	HF5415.1265 B866 2010 (Browse shelf(Opens below))	4	1	Available	00000110634

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Includes bibliographical references and index.

Trust, social capital, and media -- Make your own game -- One of us -- The Archimedes effect -- Agent zero -- Human artist -- Build an army -- The trust agent -- What's next.

Shows how to tap the power of social software and networks to build one's business in a book that delivers actionable steps and case studies and combines high-level theory with practical step-by-step guidance.

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