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Strategic marketing management / readings selected by Robert J. Dolan.
Material type:
TextSeries: Practice of management seriesPublication details: Boston, Mass. : Harvard Business School Publications, c1991.Description: xvi, 656 p. : ill. ; 25 cmISBN: - 0875843107
- 658.8
- HF5415.13 .S894 1991
| Item type | Current library | Home library | Collection | Shelving location | Call number | Vol info | Status | Barcode | |
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Biblioteca Juan Bosch | Biblioteca Juan Bosch | Ciencias Sociales | Ciencias Sociales (3er. Piso) | HF5415.13 .S894 1991 (Browse shelf(Opens below)) | 3 | Available | 00000112069 |
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| HF 5415.13 R696c 2007 Creatividad en marketing directo / | HF 5415.13 S328p 1998 The portable MBA in marketing / | HF5415.13 .S347l 2003 Leap : a revolution in creative business strategy / | HF5415.13 .S894 1991 Strategic marketing management / | HF 5415.13 W676m 1986 Marketing estratégico : enfoque simbolíco de la demanda y clave real del negocio / | HF 5415.13 W767m 2011 Marketing management / | HF 5415.15 A555m 2003 Les multinationales globales / |
Includes bibliographical references and index.
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