Contents; List of contributors; Foreword; Introduction: The Trend to Open Innovation; 01 What is Open Innovation?; 02 What is Crowdsourcing?; 03 Open Innovation Typology; 04 The Importance of a Strategic Approach to Open Innovation; 05 Start at the End; 06 Institutionalizing Open Innovation; 07 The Strategic Context for Open Innovation; 08 Leadership Issues and Challenges in the OI World; 09 Motivating the Crowd to Participate in Your Innovation Initiative; 10 How LG Electronics Is Transforming Itself into an Innovation Company; 11 Bridging Open Innovation Gaps. 23 Multistep Dynamic Expert Sourcing: A novel approach for open innovation platforms24 The Acceleration of Innovation; 25 Envisioning the Future of Innovation; Recommended Reading; Notes and References; Index.

Includes bibliographical references and index.

List of contributors; Foreword; Introduction: The Trend to Open Innovation; 01 What is Open Innovation?; 02 What is Crowdsourcing?; 03 Open Innovation Typology; 04 The Importance of a Strategic Approach to Open Innovation; 05 Start at the End; 06 Institutionalizing Open Innovation; 07 The Strategic Context for Open Innovation; 08 Leadership Issues and Challenges in the OI World; 09 Motivating the Crowd to Participate in Your Innovation Initiative; 10 How LG Electronics Is Transforming Itself into an Innovation Company; 11 Bridging Open Innovation Gaps.

pen innovation and crowdsourcing are among the hottest topics in strategy and management today. The concept of capturing ideas in a hub of collaboration, together with the outsourcing of tasks to a large group of people or community is a revolution that is rapidly changing business culture. A Guide to Open Innovation and Crowdsourcing explains how to use the power of ideas and people outside your organization to turbocharge your innovation. Failure to embrace these approaches could mean getting left behind Written by an international team of the most eminent thinkers, writers and practitioner.