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Marketing research : in a digital information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.

By: Contributor(s): Material type: TextTextPublication details: Boston : McGraw-Hill Irwin, c2009.Edition: 4th edDescription: xxiv, 690 p. : col. ill. ; 27 cmISBN:
  • 9780073404707 (alk. paper)
  • 0073404705 (alk. paper)
  • 9780071101073 (pbk.)
  • 0071101071 (pbk.)
Subject(s): DDC classification:
  • 658.8/3 22
LOC classification:
  • HF5415.2 .H258 2009
Online resources:
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Holdings
Item type Current library Home library Collection Shelving location Call number Vol info Copy number Status Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) HF5415.2 .H258 2009 (Browse shelf(Opens below)) 3 1 Available 00000080639

Subtitle on 3rd ed., 2006 varies.

Includes bibliographical references (p. 651-661) and indexes.

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