Marketing research / Donald R. Lehmann, Sunil Gupta, Joel H. Steckel.
Material type:
TextPublication details: Reading, MA : Addison-Wesley, c1998.Description: xx, 780 p. : ill. ; 25 cmISBN: - 0321014162 (hardcover)
- 9780321014160 (hardcover)
- 658.8/3 21
- HF5415.2 L523m 1998
- 85.40
| Item type | Current library | Home library | Collection | Shelving location | Call number | Vol info | Copy number | Status | Barcode | |
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Biblioteca Juan Bosch | Biblioteca Juan Bosch | Ciencias Sociales | Ciencias Sociales (3er. Piso) | HF5415.2 L523m 1998 (Browse shelf(Opens below)) | 3 | 1 | Available | 00000097357 |
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| HF5415.2 .K65 2008eb Marketing research [electronic resource] : a practical approach / | HF 5415.2 L157e 1996 Les etudes marketing / | HF 5415.2 L523m 1979 Market research and analysis / | HF5415.2 L523m 1998 Marketing research / | HF 5415.2 M249b 2002 Basic marketing research : applications to contemporary issues / | HF 5415.2 M249i 1997 Investigación de mercados : un enfoque práctico / | HF 5415.2 M249i 2008 Investigación de mercados / |
Includes bibliographical references and indexes.
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