Advertising & IMC : principles & practice / Sandra Moriarty, Nancy Mitchell, William Wells.
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TextPublication details: Boston : Prentice Hall, c2012.Edition: 9th edDescription: xxviii, 657 p. : ill. (chiefly col.) ; 29 cmISBN: - 9780132163644 (alk. paper)
- 659.1 22
- HF5823 .W455 2012
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Biblioteca Juan Bosch | Biblioteca Juan Bosch | Ciencias Sociales | Ciencias Sociales (3er. Piso) | HF5823 .W455 2012 (Browse shelf(Opens below)) | 3 | Available | 00000111361 |
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| HF 5823 S684p 2010 Postpublicidad : reflexiones sobre una nueva cultura publicitaria en la era digital / | HF 5823 S811p 1969 Píldoras publicitarias : una guía estimulante para los que trabajan con palabras / | HF 5823 T713p 1995 La pub est une charogne qui nous sourit / | HF5823 .W455 2012 Advertising & IMC : principles & practice / | HF 5823 W456a 1989 Advertising : principles and practice / | HF 5823 W456a 2000 Advertising : principles and practice / | HF 5823 W456a 2003 Advertising : principles and practice / |
Rev. ed. of: Advertising : principles & practice. 8th ed.
Includes bibliographical references (p. 631-640) and index.
Enduring principles in times of turmoil -- Principle : be true to thy brand -- Practice : where is creative headed ? -- Practice : where are media headed ? -- Principles : IMC and total communication.
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