Public relations : a values-driven approach / David Guth, Charles Marsh.
Material type:
TextPublication details: Boston : Pearson /Allyn & Bacon, 2007.Edition: 3rd ed. / Cases edDescription: xix, 652 p. : ill. ; 24 cmISBN: - 0205495389
- 9780205495382
- 659.2
- HM 1221 G984p 2007
| Item type | Current library | Home library | Collection | Shelving location | Call number | Vol info | Copy number | Status | Barcode | |
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Biblioteca Juan Bosch | Biblioteca Juan Bosch | Ciencias Sociales | Ciencias Sociales (3er. Piso) | HM 1221 G984p 2007 (Browse shelf(Opens below)) | 1 | 1 | Available | 00000089950 |
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| HM1211 R643t .2005 Tres olas de globalización : historia de una conciencia global / | HM 1221 B663d 2005 Developing the public relations campaign : a team-based approach / | HM 1221 F544m 2012 Media relations handbook : for government, associations, nonprofits, and elected officials / | HM 1221 G984p 2007 Public relations : a values-driven approach / | HM1221 .M647 2008 A century of spin : how public relations became the cutting edge of corporate power / | HM1221 P976 2000 Public relations : strategies and tactics / | HM1221 SM658 2014 Public relations : the basics / |
"Case studies portfolio".
Includes bibliographical references, notes (p. 560-563) and index.
Foundations of public relations ---The public relations process--- Public relations today and tomorrow ---
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