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Polling and the public : what every citizen should know / Herbert Asher.

By: Material type: TextTextLanguage: English Publication details: Washington, DC : CQ Press, c2007.Edition: 7th edDescription: xiii, 255 p. : ill. ; 23 cmISBN:
  • 9780872893405 (alk. paper)
  • 0872893405
Subject(s): DDC classification:
  • 303.3/80973
LOC classification:
  • HM 1236 A825p 2007
Online resources:
Contents:
Preface -- 1: Polling And The Public -- Importance of polls -- Pervasiveness of polls -- Commissioned polls -- Citizen as a consumer of polls -- Citizens' views of polls -- Polling and democracy -- Exercises -- 2: Problem Of Nonattitudes -- Example of nonattitudes -- Use of screening questions -- Nonattitudes and the middle position in survey questions -- Response instability and nonattitudes -- Implications for democracy and public policy -- Conclusion -- Exercises -- 3: Wording And Context Of Questions -- Question wording -- Question order and context -- Conclusion -- Exercises -- 4: Sampling Techniques -- Nonprobability sampling -- Sampling designs -- Sample size and sampling error -- Total versus actual sample size -- Response rates -- Weighting the sample -- Conclusion -- Exercises -- 5: Interviewing And Data Collection Procedures -- Methods of collecting polling information -- Interviewer effects in public opinion polling -- Internet polling -- Conclusion -- Exercises -- 6: Media And The Polls -- Standards for reporting results -- Substantive interpretation of polls -- Media, polls, and the news reporting emphasis -- Conclusion -- Exercises -- 7: Polls And Elections -- Sponsors of election polls -- Types of election polls -- Uses of polls by candidates -- Polls in the presidential selection process -- When and why election predictions are wrong -- How preelection polls affect voters -- Conclusion -- Exercises -- 8: Analyzing And Interpreting Polls -- Choosing items to analyze -- Examining trends with polling data -- Examining subsets of respondents -- Interpreting poll results -- When polls conflict: a concluding example -- Exercises -- 9: Polling And Democracy -- How to evaluate polls: a summary -- Polls and their effect on the political system -- Conclusion -- Exercise -- Web sites -- References -- Index.
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Holdings
Item type Current library Home library Collection Shelving location Call number Copy number Status Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) HM 1236 A825p 2007 (Browse shelf(Opens below)) 1 Available 00000110174

Includes bibliographical references (p. 219-238) and indexes.

Preface --
1: Polling And The Public --
Importance of polls --
Pervasiveness of polls --
Commissioned polls --
Citizen as a consumer of polls --
Citizens' views of polls --
Polling and democracy --
Exercises --
2: Problem Of Nonattitudes --
Example of nonattitudes --
Use of screening questions --
Nonattitudes and the middle position in survey questions --
Response instability and nonattitudes --
Implications for democracy and public policy --
Conclusion --
Exercises --
3: Wording And Context Of Questions --
Question wording --
Question order and context --
Conclusion --
Exercises --
4: Sampling Techniques --
Nonprobability sampling --
Sampling designs --
Sample size and sampling error --
Total versus actual sample size --
Response rates --
Weighting the sample --
Conclusion --
Exercises --
5: Interviewing And Data Collection Procedures --
Methods of collecting polling information --
Interviewer effects in public opinion polling --
Internet polling --
Conclusion --
Exercises --
6: Media And The Polls --
Standards for reporting results --
Substantive interpretation of polls --
Media, polls, and the news reporting emphasis --
Conclusion --
Exercises --
7: Polls And Elections --
Sponsors of election polls --
Types of election polls --
Uses of polls by candidates --
Polls in the presidential selection process --
When and why election predictions are wrong --
How preelection polls affect voters --
Conclusion --
Exercises --
8: Analyzing And Interpreting Polls --
Choosing items to analyze --
Examining trends with polling data --
Examining subsets of respondents --
Interpreting poll results --
When polls conflict: a concluding example --
Exercises --
9: Polling And Democracy --
How to evaluate polls: a summary --
Polls and their effect on the political system --
Conclusion --
Exercise --
Web sites --
References --
Index.

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