Propaganda and persuasion / Garth S. Jowett and Victoria O'Donnell.
Material type:
TextLanguage: English Publication details: Thousand Oaks, Calif. : Sage, c2006.Edition: 4th editionDescription: xxii, 422 pages : illustrations ; 23 cmISBN: - 1412908973 (cloth)
- 9781412908979 (cloth)
- 1412908981 (pbk.)
- 9781412908986
- 303.3/75
- HM 263 J87p 2006
| Item type | Current library | Home library | Collection | Shelving location | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
Libro
|
Biblioteca Juan Bosch | Biblioteca Juan Bosch | Ciencias Sociales | Ciencias Sociales (3er. Piso) | HM 263 J87p 2006 (Browse shelf(Opens below)) | 1 | Available | 00000069773 |
Browsing Biblioteca Juan Bosch shelves, Shelving location: Ciencias Sociales (3er. Piso), Collection: Ciencias Sociales Close shelf browser (Hides shelf browser)
| No cover image available | No cover image available |
|
|
|
|
No cover image available | ||
| HM 263 H518m 1994 Mi vida en el mundo de las relaciones publicas / | HM 263 I29c 1977 Cómo se practican las relaciones públicas / | HM 263 J87p 1999 Propaganda and persuasion / | HM 263 J87p 2006 Propaganda and persuasion / | HM 263 K33p 1996 Public relations campaign strategies : planning for implementation / | HM 263 L566 2005 Lenguaje publicitario : la seducción permanente / | HM 263 L637m 1969 Manual de relaciones públicas / |
Bibliography: pages 369-391.
What is propaganda, and how does it differ from persuasion? -- Propaganda through the ages -- Propaganda institutionalized -- Propaganda and persuasion examine -- Propaganda and psychological warfare -- How to analyze propaganda -- Propaganda in action : four case studies -- How propaganda works in modern society.
Propaganda and Persuasion, Fourth Edition is the only book of its kind to cover a comprehensive history of propaganda and offer insightful definitions and methods to analyze it. Building on the excellence of the three previous editions, the Fourth Edition has been revised, updated, and expanded. Authors Garth S. Jowett and Victoria O'Donnell provide a cogent understanding of persuasion and propaganda, including rhetorical background, cultural studies, and collective memory.
There are no comments on this title.