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Evaluating campaign quality : can the electoral process be improved? / L. Sandy Maisel, Darrell M. West, Brett M. Clifton.

By: Contributor(s): Material type: TextTextSeries: Communication, society, and politicsPublication details: Cambridge ; New York : Cambridge University Press, 2007.Description: xiv, 155 p. : ill. ; 24 cmISBN:
  • 9780521877299 (hardback)
  • 0521877296 (hardback)
  • 9780521700825 (pbk.)
  • 0521700825 (pbk.)
Subject(s): DDC classification:
  • 324.70973 22
LOC classification:
  • JK2281 M35 2007
Online resources:
Contents:
Campaign reformers : optimists, skeptics, and rejectionists -- Dissemination of campaign practices -- Impact on campaign conduct -- Impact on campaign discourse -- Impact on public responses -- Improving the system -- Appendices: A. Data and methodology -- B. Public opinion survey -- C. Consultant survey -- D. Focus group protocol.
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Includes bibliographical references (p. 145-151) and index.

Campaign reformers : optimists, skeptics, and rejectionists -- Dissemination of campaign practices -- Impact on campaign conduct -- Impact on campaign discourse -- Impact on public responses -- Improving the system -- Appendices: A. Data and methodology -- B. Public opinion survey -- C. Consultant survey -- D. Focus group protocol.

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