Presidential campaign communication : the quest for the White House / Craig Allen Smith.
Material type:
TextLanguage: Spanish Publication details: Cambridge ; Malden, MA : Polity Press, c2010.Description: ix, 278 p. : ill. ; 25 cmISBN: - 9780745646084
- 9780745646091 (pbk.)
- 0745646093
- 0745646085
- 324.730973
- JA 85.2 S644p 2010
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Biblioteca Juan Bosch | Biblioteca Juan Bosch | Ciencias Sociales | Ciencias Sociales (3er. Piso) | JA 85.2 S644p 2010 (Browse shelf(Opens below)) | 1 | Available | 00000105712 |
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| JA 85.2 S172c 2012 Ces histoires qui nous gouvernent / | JA 85.2 S211m 2019 El mitin en España : de la plaza de toros a la señal institucional / | JA 85.2 S642c 2014 Confessions of a presidential speechwriter / | JA 85.2 S644p 2010 Presidential campaign communication : the quest for the White House / | JA85.2.U6 L36 2006 Thinking points : communicating our American values and vision : a progressive's handbook / | JA85.2.U6 M158 2008 Winning the war of words : selling the war on terror from Afghanistan to Iraq / | JA 85.2 Z53d 2007 Le défi de gouverner, communication comprise : mieux associer les citoyens? / |
Includes bibliographical references (p. 265-273) and index.
Foundations of campaign strategy. Presidential campaigns as communication ; The rhetorical puzzle ; Rules are rhetorical constructions ; Perspectives on campaign media ; Synthesizing part I -- Modes of presidential campaign communication. Acclaiming, attacking, and defending ; Campaign speeches ; Campaign journalism ; Advertising candidates in the political market ; Televised presidential debates : the rhetorical Super Bowl ; Using new media for familiar puzzles ; Synthesizing part II -- Stages of the campaign for the White House. The surfacing stage ; The nomination stage ; The consolidation stage ; The election stage ; Synthesizing part III,
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