The sounds of capitalism : advertising, music, and the conquest of culture / Timothy D. Taylor
Material type:
TextLanguage: English Publication details: Chicago ; London : The University of Chicago Press, 2014Description: xix, 345 p. : ill. ; 23 cmISBN: - 9780226151625
- 022615162X
- 306.4/8420973
- ML 3790 T246s 2014
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Biblioteca Juan Bosch | Biblioteca Juan Bosch | Humanidades | Humanidades (4to. Piso) | ML 3790 T246s 2014 (Browse shelf(Opens below)) | 1 | 1 | Available | 00000115361 |
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| ML 3790 P288a 2019 All you need to know about the music business / | ML 3790 S545t 1990 This business of music / | ML 3790 S545t 1995 This business of music / | ML 3790 T246s 2014 The sounds of capitalism : advertising, music, and the conquest of culture / | ML 3790 T365w 2006 What they'll never tell you about the music business : the myths, the secrets, the lies (& a few truths) / | ML 3790 W827h 2015 How music got free : the end of an industry, the turn of the century, and the patient zero of piracy / | ML 3795 B315m 1995 Music business handbook & career guide / |
Includes bibliographical references and index.
Introduction : capitalism, consumption, commerce, and music -- Music and advertising in early radio -- The classes and the masses -- The Great Depression and the rise of the radio jingle -- Music, mood, and television : the discovery and use of emotion in advertising music -- The industrialization and standardization of jingle production -- The discovery of youth -- Consumption, corporatization, and youth in the 1980s -- Conquering (the) culture : the changing shape of the cultural industries in the 1990s and after -- New capitalism, creativity, and the new petite bourgeoisie.
From the early days of radio through the rise of television after World War II to the present, music has been used more and more to sell goods and establish brand identities. This book tells the history of music used in advertising in the United States and is an original contribution to this little-studied part of our cultural history.
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