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The dynamics of mass communication : media in the digital age / Joseph R. Dominick.

By: Material type: TextTextLanguage: English Publication details: New York : McGraw-Hill, 2005.Edition: 8th edDescription: xxiv, 494, [18] pages : illustrations (some color) ; 26 cm + 2 CD-ROMs (4 3/4 in.)ISBN:
  • 0072885793
  • 9780072885798
Subject(s): DDC classification:
  • 302.23
LOC classification:
  • P 90 D671d 2005
Contents:
Pt. 1: THE NATURE AND HISTORY OF MASS COMMUNICATION. Communication: Mass and other forms -- Perspectives on mass communication -- Historical and cultural context. Pt. II: MEDIA. Newspaper -- Magazines -- Books -- Radio -- Sound recording -- Motion pictures -- Television -- The internet and the world wide web. SPECIFIC MEDIA PROFESSIONS. News gathering and reporting -- Public relations -- Advertising. Pt. IV: REGULATION OF THE MASS MEDIA. Formal controls: laws, rules, regulations -- Ethics and other informal controls. Pt. V: IMPACT OF THE MEDIA. The global village: international and comparative media system -- Social effects of mass communication.
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Holdings
Item type Current library Home library Collection Shelving location Call number Copy number Status Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Humanidades Humanidades (4to. Piso) P 90 D671d 2005 (Browse shelf(Opens below)) 1 Available 00000071545

Pt. 1: THE NATURE AND HISTORY OF MASS COMMUNICATION. Communication: Mass and other forms --
Perspectives on mass communication --
Historical and cultural context. Pt. II: MEDIA. Newspaper --
Magazines --
Books --
Radio --
Sound recording --
Motion pictures --
Television --
The internet and the world wide web. SPECIFIC MEDIA PROFESSIONS. News gathering and reporting --
Public relations --
Advertising. Pt. IV: REGULATION OF THE MASS MEDIA. Formal controls: laws, rules, regulations --
Ethics and other informal controls. Pt. V: IMPACT OF THE MEDIA. The global village: international and comparative media system --
Social effects of mass communication.

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