Media research techniques / Arthur Asa Berger.
Material type:
TextPublication details: Thousand Oaks : Sage Publications, 1998.Edition: 2nd edDescription: viii, 175 p. : ill. ; 24 cmISBN: - 0761915370
- 0761915370 (pbk. : acid-free paper)
- 302.23/072
- P 91.3 B496m 1998
| Item type | Current library | Home library | Collection | Shelving location | Call number | Vol info | Copy number | Status | Barcode | |
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Biblioteca Juan Bosch | Biblioteca Juan Bosch | Humanidades | Humanidades (4to. Piso) | P 91.3 B496m 1998 (Browse shelf(Opens below)) | 1 | 1 | Available | 00000002038 |
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| P 91.25 W774n 2000 La nouvelle communication / | P 91.3 A652 1995 Approaches to media a reader / | P 91.3 A751c 1989 Communication training and development / | P 91.3 B496m 1998 Media research techniques / | P 91.3 B496m 2000 Media and communication reserch methods : an introduction to qualitative and quantitative approaches / | P 91.3 B549m 2005 Media research methods : audiences, institutions, texts / | P 91.3 B639m 1993 Media education and the liberal arts a blueprint for the new professionalusm / |
Includes bibliographical references (p. 167-168) and indexes.
Guided research projects -- Research logs -- Content analysis: newspaper comics pages -- Survey interviews: media utilization -- Social roles: television soap opera characters -- Depth interviews: favorite singers and records -- Rhetorical analysis: magazine advertisments -- Library research: audiences of radio talk shows -- Focus groups: reasons for attending films -- Experiments: humor -- Participant observation: video game players -- Historical research: images of shopping malls in the popular press -- Comparative analysis: images of Disneyland (and Disney World) in the American popular and scholarly press -- Writing with style -- Avoiding common writing errors -- Avoiding common reasoning errors -- Writing a research report -- References -- Name index -- Subject index -- About the author.
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