pt. 1. The personal media renaissance. Foreword: one thousand true fans ; Introduction: rebooting the American dream ; 1. Blogs: how to create and promote your blog ; 2. Books: how to self-publish your book (and promote the hell out of it) ; 3. Making music: how to make music with just three chords and the truth; 4. The music business: the new way to promote and sell your music ; 5. Podcasting: how to create and promote your podcast ; 6. Radio: how to create and self-syndicate your radio show ; 7. Video: the video revolution ; 8. Film: how to produce and distribute your ultra-low budget digital film ; 9. Internet: how to optimize your internet presence for e-commerce ; 10. Syndication: all about syndication ; 11. Licensing: how to license your ideas without selling your soul ; 12. Zines: be a zinester: how and why to publish your own periodical -- pt. 2. The community media renaissance. Foreword: the opportunity for renaissance ; Introduction: we're all in this together ; 13. Newspapers: how to create a high school, college, or community newspaper ; 14. We media: participatory media, online community newspapers, and citizen journalism ; 15. Social networks: how to stay in touch with your 1,000 true fans ; 16. Community radio: put your hands on the radio, people! A hands-on guide to starting a community radio station ; 17. Public access: how to create a public access TV show ; 18. Community media centers: how to create a media center in our own community ; 19. Community broadband: how to offer your community the "triple play" of voice, video, and internet access ; 20. ((i))ndy media: the global independent media center ; 21. Creative commons: speaking about your creativity legally: copyright, copyleft, and creative commons ; 22. Policy: Making media public policy ; 23. Open source: making a new world.