Includes bibliographical references and index.

Theory and application -- Framing 101 : how to take back public discourse -- Enter the terminator! -- What's in a word? plenty, if it's marriage -- Metaphors of terror -- Metaphors that kill -- Betrayal of trust : beyond lying -- From theory to action -- What the right wants -- What unites progressives -- FAQ -- How to respond to conservatives.

"Don't Think of an Elephant! is the antidote to the last forty years of conservative strategizing and the right wing's stranglehold on political dialogue in the United States. Author George Lakoff explains how conservatives think, and how to counter their arguments. he outlines in detail the traditional American values that progressives hold, but are often unable to articulate. Lakoff also breaks down the ways conservatives have framed the issues, and provides examples of how progressives can reframe the debate." From the bookjacket.