Media management : a casebook approach / Ardyth Broadrick Sohn ... [et al.].
Material type:
TextLanguage: English Series: LEA's communication seriesPublication details: Mahwah, N.J. : L. Erlbaum Associates, 1999.Edition: 2nd editionDescription: x, 383 pages ; 24 cmISBN: - 080583026X (alk. paper)
- 9780805830262
- 302.23/068
- P 96 M489 1999
| Item type | Current library | Home library | Collection | Shelving location | Call number | Copy number | Status | Barcode | |
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Libro
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Biblioteca Juan Bosch | Biblioteca Juan Bosch | Humanidades | Humanidades (4to. Piso) | P 96 M489 1999 (Browse shelf(Opens below)) | 1 | Available | 00000001426 |
Rev. ed. of: Media management / Stephen Lacy. 1st ed. 1993.
Includes bibliographical references (pages 359-369) and indexes.
Preface. Managerial Decision Making. Leadership and the Workforce. Motivation. The Structure of Media Organizations. Technology and the Future. Media Regulation and Self-Regulation. Planning. Market Analysis. Marketing and Research. Budgeting and Decision Making. Extended Case Studies:The Case of Profits vs. Public Interest: Clearance at KCMO-TV. The Case of Capital Investment and The Call & Journal.
Using case studies of media management, this volume provides exercises including practice in role playing, leadership, communication and decision making with consequences. Students are encouraged to distinguish between arts, activities, actors, meanings, relationships and settings of importance.
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