Bridging the gaps in global communication / by Doug Newsom.

By:

Newsom, Doug

Material type: Text

TextLanguage: Eng Publication details: Malden, MA, USA : Blackwell Pub., 2007.Description: x, 153 p. : ill. ; 23 cmISBN:

1405144114 (hardback : alk. paper)
9781405144117 (hardback : alk. paper)
1405144122 (pbk. : alk. paper)
9781405144124 (pbk. : alk. paper)

Subject(s):

DDC classification:

302.2 22

LOC classification:

P96.I5 N558 2006

Online resources:

Contents:

Ch. 1. Organization of information -- Ch. 2. Concepts -- Ch. 3. Politics -- Ch. 4. Economics -- Ch. 5. Nonverbal interaction : action, sound, and silence -- Ch. 6. Theories of signs and language -- Ch. 7. Theories of symbolic interaction, structuration, and convergence -- Ch. 8. Theories of discourse -- Ch. 9. Frames of reference -- Ch. 10. Ethical issues -- Ch. 11. Legal issues -- Ch. 12. The roles of advertising and public relations -- Ch. 13. Miscommunication and consequences -- Ch. 14. Developing a worldview.

Summary: "This major textbook for a growing area of study provides the reader with the framework necessary for understanding the implications of communication in the global media marketplace. Using practical examples, Newsom offers students and media professionals as indispensable guide to mastering the art of international and intercultural communication."--BOOK JACKET.

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Vol info	Copy number	Status	Barcode
Libro	Biblioteca Juan Bosch	Biblioteca Juan Bosch	Humanidades	Humanidades (4to. Piso)	P96.I5 N558 2006 (Browse shelf(Opens below))	4	1	Available	00000111808

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Previous	P 96 I43 2005 Informe de la comunicació a Catalunya 2003-2004 /	P 96.I5 M37.2005 Master DirCom : los profesores tienen la palabra /	P96.I5 I4847 2003 International and development communication : a 21st-century perspective /	P96.I5 N558 2006 Bridging the gaps in global communication /	P96.I732 U635 2006 The war in Iraq and why the media failed us /	P 96 J33i 1998 Intercultural communication : an introduction /	P 96 K19m 1997 Media rants : postpolitics in the digital nation /	Next

Includes bibliographical references (p. 143-147) and index.

"This major textbook for a growing area of study provides the reader with the framework necessary for understanding the implications of communication in the global media marketplace. Using practical examples, Newsom offers students and media professionals as indispensable guide to mastering the art of international and intercultural communication."--BOOK JACKET.

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