Words that work : it's not what you say, it's what people hear / Frank Luntz.
Material type:
TextPublication details: New York : Hyperion, 2007.Description: xliii, 324 p. ; 21 cmISBN: - 9781401309299 (pbk.)
- 1401302599
- 9781401302597
- 808/.042
- PE 1431 L964w 2007
| Item type | Current library | Home library | Collection | Shelving location | Call number | Vol info | Copy number | Status | Barcode | |
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Biblioteca Juan Bosch | Biblioteca Juan Bosch | Humanidades | Humanidades (4to. Piso) | PE 1431 L964w 2007 (Browse shelf(Opens below)) | 1 | 1 | Available | 00000090588 |
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| PE 1431 G736s 2012 "They say/I say" : the moves that matter in academic writing : with readings / | PE 1431 G736t 2006 "They say/ I say" : the moves that matter in academic writing / | PE 1431 G736t 2010 "They say/ I say" : the moves that matter in academic writing / | PE 1431 L964w 2007 Words that work : it's not what you say, it's what people hear / | PE 1431 R851e 2003 Elements of argument : a text and reader / | PE 1433 C576i 2005 The imaginative argument : a practical manifesto for writers / | PE 1441 C334i 2010 It was the best of sentences, it was the worst of sentences : a writer's guide to crafting killer sentences / |
"Updated with seven new 'words that work'"--P. 1 of cover.
"New York times bestseller"
Includes bibliographical references (p. [297]-301) and index.
War of the words -- The ten rules of effective language -- Preventing message mistakes -- Old words, new meaning -- How 'words that work' are created -- Be the message -- Words we remember -- Corporate case studies -- Political case studies -- Myths and realities about language and people -- What we really care about -- Personal language for personal scenarios -- Twenty-one words and phrases for the twenty-first century.
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