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Competitive strategy for media firms : strategic and brand management in changing media markets / Sylvia M. Chan-Olmsted.

By: Material type: TextTextSeries: LEA's communication seriesPublication details: Mahwah, N.J. : L. Erlbaum Associates, 2005.Description: xiv, 242 p. : ill. ; 24 cmISBN:
  • 0805848126 (cloth : alk. paper)
Subject(s): DDC classification:
  • 384.54/068/4 22
LOC classification:
  • PN 1991.5 C454c 2005
Online resources:
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Holdings
Item type Current library Home library Collection Shelving location Call number Vol info Copy number Status Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Humanidades Humanidades (4to. Piso) PN 1991.5 C454c 2005 (Browse shelf(Opens below)) 1 1 Available 00000029297

Includes bibliographical references and indexes.

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