How films mean, or, from aesthetics to semiotics and half-way back again / Geoffrey Nowell-Smith -- Why theory? / Gill Branston -- Film theory and the revolt against master narratives / Bill Nichols -- Case study : interpreting Singin' in the rain / Steven Cohan -- Who (and what) is it for? / Tessa Perkins -- Dream/Factory / Jane M. Gaines -- The publicness of cinema / James Donald and Stephanie Hemelryk Donald -- The politics of cultural address in a 'transitional' cinema : a case study of Indian popular cinema / Ravi S. Vasudevan -- Reception theory and audience research : the mystery of the vampire's kiss / Henry Jenkins -- Re-examining stardom : questions of texts, bodies and performance / Christine Geraghty -- After the classic, the classical and ideology : the differences of realism / Christopher Williams -- Rethinking genre / Christine Gledhill -- Judging audiences : the case of the trial movie / Carol J. Clover -- Introducing film evaluation / Noël Carroll -- 'Style', posture and idiom : Tarantino's figures of masculinity / Sharon Willis -- What is film history?, or, the riddle of the sphinxes / Vivian Sobchack -- 'Animated pictures': tales of cinema's forgotten future, after 100 years of films / Tom Gunning -- The mass production of the senses : classical cinema as vernacular modernism / Miriam Bratu Hansen -- Discipline and fun : Psycho and postmodern cinema / Linda Williams -- Film theory and spectatorship in the age of the 'posts' / Robert Stam and Ella Habiba Shohat -- Digging an old well : the labor of social fantasy in a contemporary Chinese film / Rey Chow -- Facing up to Hollywood / Ana M. López -- The end of cinema : multimedia and technological change / Anne Friedberg.