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We interrupt this newscast : how to improve local news and win ratings, too / Tom Rosenstiel ... [et al.].

Contributor(s): Material type: TextTextPublication details: New York : Cambridge University Press, 2007.Description: ix, 231 p. : ill. ; 25 cmISBN:
  • 9780521871150 (hardback)
  • 0521871158 (hardback)
  • 9780521691543 (pbk.)
  • 0521691540 (pbk.)
Subject(s): DDC classification:
  • 070.4/33 22
LOC classification:
  • PN4888.T4 W37 2007
Online resources:
Contents:
Prologue : what this book is for / Tom Rosenstiel and Dante Chinni -- Knowledge base / Tom Rosenstiel and Marion R. Just -- ·I-teams· and ·Eye candy· : the reality of local TV news / Walter C. Dean and Atiba Pertilla -- Myths that dominate local tv news : the x-structure and the fallacy of the hook-and-hold method of TV news / Walter C. Dean, Atiba Pertilla, and Todd L. Belt -- Magic Formula : how to make TV that viewers will watch ; Steps to better coverage / Todd L. Belt and Marion R. Just -- Putting it all into action : techniques for changing newsroom cultures / Walter C. Dean -- Road ahead : the future of local TV news / Tom Rosenstiel and Dante Chinni.
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Holdings
Item type Current library Home library Collection Shelving location Call number Vol info Copy number Status Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Humanidades Humanidades (4to. Piso) PN4888.T4 W37 2007 (Browse shelf(Opens below)) 3 1 Available 00000058381

Includes bibliographical references (p. 221-223) and index.

Prologue : what this book is for / Tom Rosenstiel and Dante Chinni -- Knowledge base / Tom Rosenstiel and Marion R. Just -- ·I-teams· and ·Eye candy· : the reality of local TV news / Walter C. Dean and Atiba Pertilla -- Myths that dominate local tv news : the x-structure and the fallacy of the hook-and-hold method of TV news / Walter C. Dean, Atiba Pertilla, and Todd L. Belt -- Magic Formula : how to make TV that viewers will watch ; Steps to better coverage / Todd L. Belt and Marion R. Just -- Putting it all into action : techniques for changing newsroom cultures / Walter C. Dean -- Road ahead : the future of local TV news / Tom Rosenstiel and Dante Chinni.

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