Guerrilla advertising 2 / More unconventional brand communication Gavin Lucas

By:

Lucas, Gavin

Material type: Text

TextLanguage: English Publication details: London : Laurence King, 2011Description: 189 p. : ill. 30 cmISBN:

9781856697477

Subject(s):

LOC classification:

L933 2011

Contents:

Street propaganda -- Site-specific -- Sneaky manoeuvres -- Stunts -- Multi-fronted attack.

Summary: Showcases the varied and inventive tactics that are being used by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. This title features over 70 international campaigns, including: Stunts, Street Propaganda, Sneaky Tactics, Site-specific campaigns and Multi-fronted attacks.

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Barcode
Libro	Biblioteca Juan Bosch	Biblioteca Juan Bosch	Oficina Leonel Fernández	Colección 6to. Piso	L933 2011 (Browse shelf(Opens below))	1	Available	00000111691

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Street propaganda -- Site-specific -- Sneaky manoeuvres -- Stunts -- Multi-fronted attack.

Showcases the varied and inventive tactics that are being used by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. This title features over 70 international campaigns, including: Stunts, Street Propaganda, Sneaky Tactics, Site-specific campaigns and Multi-fronted attacks.

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