Copywriting : successful writing for design, advertising and marketing / Mark Shaw.

By:

Shaw, Mark

Material type: Text

TextLanguage: English Publication details: London : Laurence King, 2012Edition: 2nd editionDescription: 240 p. : ill. (chiefly col.) ; 25 cmContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781780670003
1780670001

Subject(s):

Genre/Form:

Electronic books.

Additional physical formats: No titleDDC classification:

659.1322

LOC classification:

HF 5825 S535c 2012

Contents:

Introduction -- 1: Getting To Grips With Copywriting -- 2: Art Of Writing Great Copy -- 3: Writing For brand and marketing -- Interview: Diane Ruggie, DDB. Interview: Will Awdry Ogilvy -- Case study: Amnesty international -- Case study: MemoMind pharma -- 4: Writing For Retailing And Products -- Interview: Meredith Mathews, Half price books -- Interview: Dan Germain, Innocent drinks -- Case study: Method home products -- Case study: Pret A Manger -- 5: Writing For Catalogs -- Interview: Vincent Stanley, Patagonia -- Interview: Kate Tetlow, Jupiter design -- Case study: Territory ahead -- Case study: Argos -- 6: Writing For Company Magazines And Newsletters -- Interview: Conan Kisor, American Medical Association -- Interview: Sarah McCartney, Lush times -- Case study: Land Rover onelife -- Case Study: Kodak one magazine -- 7: Writing For Websites And Digital Formats -- Interview: Mark Santus, Romeo empire design -- Interview: Catherine Toole, Sticky content -- Case study: Broad stripe butchers -- Case study: Daily candy -- 8: Writing For Brand, Marketing, And Internal Communications -- Interview: John Simmons, writer -- Interview: Steve Manning, Igor international -- Case study: Serious waste management -- Case study: Olive media products -- Further reading -- Index -- Picture credits -- Acknowledgments.

Summary: Teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, and company magazines and internal communications. This title provides you with the tools you need to become a confident and versatile creative copywriter

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Barcode
Libro	Biblioteca Juan Bosch	Biblioteca Juan Bosch	Ciencias Sociales	Ciencias Sociales (3er. Piso)	HF 5825 S535c 2012 (Browse shelf(Opens below))	1	Available	00000120838

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Previous								Next
Previous	HF 5825 H636a 1965b The art of writing advertising : conversations with William Bernbach ... [et al.] /	HF5825 .N136c 1994 Creating effective advertising : using semiotics /	HF 5825 O28d 1998 Dirección de arte : la cara oculta de la imagen publicitaria /	HF 5825 S535c 2012 Copywriting : successful writing for design, advertising and marketing /	HF 5825 Y94p 2001 Persuading on paper : the complete guide to writing copy that pulls in business /	HF 5826 5961i 1993 Introduction to advertising media : research, planning, and buying /	HF 5826.5 G643m 2003 Manual de planificación de medios /	Next

Previous ed.: 2009.

Includes bibliographical references and index.

Introduction --
1: Getting To Grips With Copywriting --
2: Art Of Writing Great Copy --
3: Writing For brand and marketing --
Interview: Diane Ruggie, DDB. Interview: Will Awdry Ogilvy --
Case study: Amnesty international --
Case study: MemoMind pharma --
4: Writing For Retailing And Products --
Interview: Meredith Mathews, Half price books --
Interview: Dan Germain, Innocent drinks --
Case study: Method home products --
Case study: Pret A Manger --
5: Writing For Catalogs --
Interview: Vincent Stanley, Patagonia --
Interview: Kate Tetlow, Jupiter design --
Case study: Territory ahead --
Case study: Argos --
6: Writing For Company Magazines And Newsletters --
Interview: Conan Kisor, American Medical Association --
Interview: Sarah McCartney, Lush times --
Case study: Land Rover onelife --
Case Study: Kodak one magazine --
7: Writing For Websites And Digital Formats --
Interview: Mark Santus, Romeo empire design --
Interview: Catherine Toole, Sticky content --
Case study: Broad stripe butchers --
Case study: Daily candy --
8: Writing For Brand, Marketing, And Internal Communications --
Interview: John Simmons, writer --
Interview: Steve Manning, Igor international --
Case study: Serious waste management --
Case study: Olive media products --
Further reading --
Index --
Picture credits --
Acknowledgments.

Teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, and company magazines and internal communications. This title provides you with the tools you need to become a confident and versatile creative copywriter

Online resource; Title from title page (viewed October 18, 2012)

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