The global public relations handbook : theory, research, and practice /
edited by Krishnamurthy Sriramesh, Dejan Vercic
- Mahwah, N.J. : Lawrence Erlbaum, 2003.
- xxxvi, 564 p. : ill. ; 26 cm.
- LEA's communication series .
Includes bibliographical references and indexes.
0805839224 (cloth) 0805839232 (pbk)
2003048349
Public relations--Cross-cultural studies--Handbooks, manuals, etc. Intercultural communication--Handbooks, manuals, etc.