TY  - BOOK
AU  - Morris,Tee
AU  - Ballantine,Pip
TI  - Social media for writers: marketing strategies for building your audience and selling books 
SN  - 9781599639260 (pbk.)
AV  - Z 285.6 M877s 2015
U1  - 002.068/8 23
PY  - 2015///]
CY  - Cincinnati, Ohio
PB  - Writer's Digest Books
KW  - Books
KW  - Internet marketing
KW  - Libros
KW  - Mercadeo
KW  - Authorship
KW  - Online social networks
KW  - Redes sociales en línea
KW  - Internet in publicity
KW  - Mercadeo por internet
N1  - Includes index; WordPress : building and developing a blog -- Tumbler : drive-by blogging -- Podcasting : creating on-demand media programs -- Facebook : the king of social media -- Twitter : keeping it brief -- Google+ : a place for discussions and hangouts -- YouTube : introducing video to your content -- Pinterest : your online bulletin board -- Instagram : adding photography to your arsenal -- Additional options : platforms that break the conventions -- SEO : dark arts of search engine optimization -- Content marketing : promoting with and through others -- Best practices in social media
N2  - Over the past decade, social media has transformed from a fad into a necessity for writers. But for the inexperienced author, trying to make sense of--much less master--the available platforms can be a frustrating experience. The variety of social media options alone is dizzying enough: WordPress, Tumblr, Facebook, Twitter, Google& --
ER  -