Marketing health: smoking and the discourse of public health in Britain, 1945-2000 /
Virginia Berridge.
- Oxford ; New York : Oxford University Press, 2007.
- xv, 338 p. : ill., ports.
Includes bibliographical references (p. [288]-309) and index.
Public Health--history--Great Britain. Health Education--history--Great Britain. History, 20th Century--Great Britain. Marketing of Health Services--history--Great Britain. Smoking--history--Great Britain. Medical care--Marketing. Public health--Marketing.