Sutherland, Jonathan <br/><br/>
Key concepts in marketing / 
Jonathan Sutherland, Diane Canwell 
 - Hampshire :  Palgrave,  2004       
 - ix, 310 p. 
 - Palgrave key concepts .
<br/><br/><label>ISBN: </label>140391527X 
<br/><br/><label>LC Class. No.: </label>R HF 5412 S966k 2004