TY  - BOOK
AU  - Harris,Phil
TI  - The Penguin dictionary of marketing
SN  - 9780140515183 (pbk.)
AV  - R HF 5412 H315p 2009
U1  - 658.803 
PY  - 2009///
CY  - London
PB  - Penguin Books
KW  - Marketing
KW  - Dictionaries
KW  - Terminology
KW  - Mercadeo
KW  - Diccionarios
N1  - The ultimate guide for marketers everywhere; Includes bibliographical references
ER  -