Imber, Jane <br/><br/>
Dictionary of marketing terms / 
Jane Imber, Betsy - Ann Toffler 
 - 2a ed. 
 - New York :  Barron's,  1994 
 - viii, 579 p. 
<br/><br/> How to use this book effectively, vii. -- Terms, 1. -- Appendix, 569. -- Abbreviations and acronyms, 569. -- Proofreading marks, 576. -- Print fonts, 577 
<br/><br/><label>ISBN: </label>0812017838 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Dictionaries.<br/>Marketing - Diccionarios
<br/><br/><label>LC Class. No.: </label>R HF 5412  / I32d 1994