TY  - BOOK
AU  - Imber,Jane
AU  - Toffler,Betsy - Ann
TI  - Dictionary of marketing terms
SN  - 0812017838
AV  - R HF 5412 I32d 1994
PY  - 1994///
CY  - New York
PB  - Barron's
KW  - Marketing
KW  - Dictionaries
KW  - Marketing - Diccionarios
N2  - How to use this book effectively, vii. -- Terms, 1. -- Appendix, 569. -- Abbreviations and acronyms, 569. -- Proofreading marks, 576. -- Print fonts, 577
ER  -