José Ma Ferré Trenzano , José Ramón Robinat , Gustavo Trigo Arana <br/><br/>
Enciclopedia de marketing y ventas / 
 Marketing y ventas 
Ferré Trenzano Business School ; [redacción de los textos] José Ma. Ferré Trenzano, José Ramón Robinat, Gustavo Trigo Arana ; coordinador, José I. Plans. 
 - Barcelona :  Océano,  c2004. 
 - 879 p. :  ill. ;  27 cm. +  1 CD-ROM (4 3/4 in.) 
<br/><br/> "Océano/Centrum" 
<br/><br/><br/>System requirements for the accompanying CD-ROM: Pentium II ; 32 Mb RAM; Windows 95 (or higher);  SVGA (thousands of colors) ; 800 x 600,16 bits ; CD-ROM 10x drive. 
<br/><br/><label>ISBN: </label>8449427592 9788449427596 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Encyclopedias.<br/>Sales management--Encyclopedias.
<br/><br/><label>LC Class. No.: </label>R HF 5415  / F382e 2004 
<br/><br/><label>Dewey Class. No.: </label>658.003  / E