Imber, Jane <br/><br/>
Dictionary of advertising and direct mail terms / 
by Jane Imber and Betsy-Ann Toffler 
 - New York :  Barron's,  1987 
 - xi, 514 p., il. 
 - Barron³s business guides .
<br/><br/><label>ISBN: </label>0812037650 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Dictionaries.<br/>Advertising, Direct-mail--Dictionaries.<br/>Publicidad--Diccionarios<br/>Publicidad por correspondencia--Diccionarios
<br/><br/><label>LC Class. No.: </label>R HF 5803  / I32d 1987 
<br/><br/><label>Dewey Class. No.: </label>659.1/03/21