TY  - BOOK
AU  - Imber,Jane
AU  - Toffler,Betsy-Ann
TI  - Dictionary of advertising and direct mail terms
SN  - 0812037650
AV  - R HF 5803 I32d 1987
U1  - 659.1/03/21 
PY  - 1987///
CY  - New York
PB  - Barron's
KW  - Advertising
KW  - Dictionaries
KW  - Advertising, Direct-mail
KW  - Publicidad
KW  - Diccionarios
KW  - Publicidad por correspondencia
ER  -