Concepts and strategies Pride, William M creator Ferrel, O. C text dr Boston Hougton Mifflin Company 2000 monographic spa En

print

xxx, 625, [98] p. An overview of strategic marketing, 2. -- Strategic planning, 25. -- The marketing environment, 53. -- Social responsibility and ethics in marketing, 79. -- Global markets and international marketing, 107. -- Marketing research and information systems, 136. -- Target markets : Segmentation and evaluation, 163. -- Consumer buying behavior, 193. -- Organizational markets and buying behavior, 221. -- Product concepts, 248. -- Developing and managing products, 269. -- Branding and packaging, 293. -- Services, 319. -- Marketing channels and supply chain management, 348. -- Wholesaling and physical distribution, 373. -- Retailing, 401. -- Integrated marketing communications, 430. -- Advertising and public relations, 455. -- Personal selling and sales promotion, 483. -- Pricing concepts, 514. -- Setting prices, 535. -- Marketing implementation and control, 564. -- Marketing on the internet, 595. -- E-Marketing, 625 William M. Pride, O. C. Ferrel 0395974836 060907 20230411085951.0 205