@book{110877,
	author = {Trout, Jack. and Rivkin, Steve,},
	title = {El nuevo posicionamiento :},
	publisher = {McGraw-Hill,},
	year = {1996.},
	address = {México :},
	edition = {1. ed. en español.},
	note = {Translation of: The new positioning: the latest on the worlds #1 business.}
}