00900cam a2200253Ia 45000010006000000050017000060080041000230350023000640400023000870200034001100200018001440350020001620410013001821000017001952400030002122450161002422500025004032600036004283000027004645000079004915000020005706500030005907000026006205906520230411090017.0970813s1996 mx 001 0 spa d a(OCoLC)ocm37462589 aPBRcPBRdOCLdMFM a9701009207 :c$ 15.00 (Paper) a9789701009208 a(OCoLC)374625891 aspaheng1 aTrout, Jack.10aNew positioning.lSpanish13aEl nuevo posicionamiento :blo más reciente sobre la estrategia de negocios #1 del mundo / Jack Trout, Steve Rivkin ; traducción. Roberto Hass García. a1. ed. en español. aMéxico :bMcGraw-Hill,c1996. axiii, 173 p. ;c24 cm. aTranslation of: The new positioning: the latest on the worlds #1 business. aIncludes index. 0aPositioning (Advertising)1 aRivkin, Steve,d1947-