Lehmann, Donald R. <br/><br/>
Analysis for marketing planning / 
Donald R. Lehmann, Russell S. Winer 
 - 5 
 - Boston :  McGraw-Hill - Irwin,  2002       
 - xiii, 256 p.  
<br/><br/> Overview, 1. -- Defining the competitive set, 18. -- Industry analysis, 42. -- Competitor Analysis, 64. -- Customer analysis, 106. -- Market potential and sales forecasting, 170. -- Developing product strategy, 214 
<br/><br/><label>ISBN: </label>0070275475