00745nam a2200205 4500 62 20230411090019.0 060907n2002 dr spa 0070275475 funglode62 ES Lehmann, Donald R. Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer 5 Boston : McGraw-Hill - Irwin, 2002 xiii, 256 p. Overview, 1. -- Defining the competitive set, 18. -- Industry analysis, 42. -- Competitor Analysis, 64. -- Customer analysis, 106. -- Market potential and sales forecasting, 170. -- Developing product strategy, 214 Winer, Russell S. lcc bk 110948 110948 0 0 lcc 0 0 APT BJB BJB APT 2019-02-17 0 00020010062 2019-02-17 00:00:00 1 2019-02-17 bk