TY  - BOOK
AU  - Lehmann, Donald R.
AU  - Winer, Russell S.
TI  - Analysis for marketing planning
SN  - 0070275475
PY  - 2002///
CY  - Boston
PB  - McGraw-Hill - Irwin
N2  - Overview, 1. -- Defining the competitive set, 18. -- Industry analysis, 42. -- Competitor Analysis, 64. -- Customer analysis, 106. -- Market potential and sales forecasting, 170. -- Developing product strategy, 214
ER  -