Guerrilla publicity :  Hundreds of sure-fire tactics to get maximum sales for minimum dollars. / 
Jay Conrad Levinson, Rick Frishman and Jill Lublin. 
 - 2. ed. 
 - Avon, MA :  Adams Business,  2008. 
 - xvi, 336 p. ;  23 cm. 
<br/><br/> Previous ed.: 2002. 
<br/><br/><label>ISBN: </label>1598698451 9781598698459 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.<br/>Elektronisk markedsfring.