TY  - BOOK
AU  - Zeiser,Anne
TI  - Transmedia marketing: from film and TV to games and digital media 
SN  - 9780415716116 (pbk.)  
AV  - P 96  Z47t 2015
U1  - 302.230688 23
PY  - 2015///
CY  - New York
PB  - Focal Press
KW  - Mass media
KW  - Marketing
KW  - Digital media
KW  - Technological innovations
KW  - Medios de comunicación de masas
KW  - Mercadeo.
KW  - Formatos digitales
KW  - Televisión
KW  - Mercadeo
N1  - Includes index; 1. Introduction to transmedia marketing --
2. Marketing planning --
3. The creative process --
4. Influence the influencers : press and publicity --
5. Influence the influencers : A-list vehicles --
6. Reaching your public : visual expression --
7. Reaching your public : advertising --
8. Reaching your public : digital and viral --
9. Finding success
ER  -