TY  - GEN
AU  - Gallo,Carmine
TI  - Five stars: the communication secrets to get from good to great 
SN  - 9781250193841
AV  - HF 5718  G172f 2018
PY  - 2018///
CY  - New York : 
PB  -  St. Martin's Press , 
KW  - Comunicación corporativa
N1  - Introduction: Rise up! --
Part one. Why great communicators are irreplaceable --
Poetry, power, and moonshots --
Winning the war of ideas --
Aristotle was right and neuroscience proves it --
The human capacity to dream big --
Part two. Who's earned five stars --
The scientists --
The entrepreneurs --
The professionals --
The leaders --
The TED stars --
Part three. How to get from good to great --
The Pathos Principle --
The three-act storytelling structure --
Deliver the big picture --
Smart words make the grade --
How to give your ideas "verbal beauty" --
Leonardo, Picasso, and you --
Conquer the fear that holds you back --
Conclusion: Find the tune that makes your heart sing
N2  - « Globalization, automation, and artificial intelligence are disrupting disrupt every field, and having a good idea isn't good enough. Gallo shows that mastering the ancient art of persuasion is the key to standing out, getting ahead, and achieving greatness in the modern world. In this information economy, you are only as valuable as your ideas, and Gallo helps you gain the competitive edge. »
ER  -