Sales management : analysis and decision making /
Thomas N. Ingram ... [et al.].
- 5th ed.
- Mason, Ohio : Thomson/South-Western, c2004.
- xxi, 420 pages : illustrations ; 28 cm.
Includes bibliographical references (p. 391-408) and index.
This text provides up-to-the-minute coverage of the trends and issues in sales management, equipping students with a strong foundation and the innovative skills needed for the 21st century and offering the text in the form of modules, which allow instructors to customize their coverage in class.