Sales management : analysis and decision making / Thomas N. Ingram ... [et al.]. - 5th ed. - Mason, Ohio : Thomson/South-Western, c2004. - xxi, 420 pages : illustrations ; 28 cm.

Includes bibliographical references (p. 391-408) and index.

This text provides up-to-the-minute coverage of the trends and issues in sales management, equipping students with a strong foundation and the innovative skills needed for the 21st century and offering the text in the form of modules, which allow instructors to customize their coverage in class.

0324191081 (pbk.) 9780324191080


Sales management.
Administración de ventas
Ventas

HF 5438.25 / S163 2004

658.8/1