The complete guide to book marketing /
by David Cole.
- New York : Allworth Press, c1999.
- xvii, 267 p. ; 23 cm.
Includes bibliographical references (p. 249-250) and index.
Introduction: Marketing is Everything--Everything is Marketing -- Informed Strategies -- Publishers and Authors Working Together -- Book Marketing Boot Camp -- The Difference Between Sales and Marketing -- Maximizing Revenues -- Making Your Efforts Cost-Effective -- Calculating the Financial Parameters -- A Model Profitability Analysis -- How Much Should You Spend? -- Put Your Marketing Plan on Paper -- Start Marketing Now -- Marketing Timeline -- Fundamental Strategies for Your Book, List, and Company -- Create a Package That Attracts Buyers -- Know the Competition -- Publish for the Frontlist and the Backlist -- Advertise Only When Appropriate -- Build and Market a Publishing Identity -- Brand Your Company, Imprint, or Series -- Partner with Nonpublishing Organizations -- Marketing and Sales in the Book Trade -- Trade Distribution -- Helping the Stores Sell Your Books -- BookExpo America and the Regional Trade Shows -- The Independents, the Chains, and the Net -- Foreign Trade Sales -- The Library Market and How to Reach It -- Make Your Books Librarian-Friendly -- Keeping Libraries Informed -- The Vital Importance of Reviews -- Other Influences on Library Buying Decisions -- Library Distributors -- Library Wholesalers -- Library Meetings -- Direct Mail -- Advertising -- Author Appearances -- Selling Direct -- Reader Response Cards -- Back-of-Book Catalogs -- Back-of-Room Sales -- Book Fairs, Trade Shows, and Conventions -- The Internet -- Building a Direct-Mail Program -- It's All in the Numbers -- The Joy of Testing.
1581150288 9781581150285
Books--Marketing.--United States Books--Marketing. Libros --Mercadeo