TY  - BOOK
AU  - Cole,David
TI  - The complete guide to book marketing
SN  - 1581150288
AV  - Z 471 C689c 1999
U1  - 002/.068/8 21
PY  - 1999///
CY  - New York
PB  - Allworth Press
KW  - Books
KW  - United States
KW  - Marketing
KW  - Libros
KW  - Mercadeo
N1  - Includes bibliographical references (p. 249-250) and index; Introduction: Marketing is Everything--Everything is Marketing -- Informed Strategies --
Publishers and Authors Working Together --
Book Marketing Boot Camp --
The Difference Between Sales and Marketing --
Maximizing Revenues --
Making Your Efforts Cost-Effective --
Calculating the Financial Parameters --
A Model Profitability Analysis --
How Much Should You Spend? --
Put Your Marketing Plan on Paper --
Start Marketing Now --
Marketing Timeline --
Fundamental Strategies for Your Book, List, and Company --
Create a Package That Attracts Buyers --
Know the Competition --
Publish for the Frontlist and the Backlist --
Advertise Only When Appropriate --
Build and Market a Publishing Identity --
Brand Your Company, Imprint, or Series --
Partner with Nonpublishing Organizations --
Marketing and Sales in the Book Trade --
Trade Distribution --
Helping the Stores Sell Your Books --
BookExpo America and the Regional Trade Shows --
The Independents, the Chains, and the Net --
Foreign Trade Sales --
The Library Market and How to Reach It --
Make Your Books Librarian-Friendly --
Keeping Libraries Informed --
The Vital Importance of Reviews --
Other Influences on Library Buying Decisions --
Library Distributors --
Library Wholesalers --
Library Meetings --
Direct Mail --
Advertising --
Author Appearances --
Selling Direct --
Reader Response Cards --
Back-of-Book Catalogs --
Back-of-Room Sales --
Book Fairs, Trade Shows, and Conventions --
The Internet --
Building a Direct-Mail Program --
It's All in the Numbers --
The Joy of Testing
ER  -