Digital state : how the internet is changing everything /
written and edited by Simon Pont.
- xii, 240 pages : illustrations ; 24 cm
Chapter - 00: Introduction - Simon Pont;Chapter - 01: Digital currents and invisible futures - Faris Yakob;Chapter - 02: Utopia, dystopia. Discuss - Simon Pont;Chapter - 03: How the Digital State can cure modern marketing - Judd Labarthe;Chapter - 04: Thunk - Bettina Sherick;Chapter - 05: Teenage kicks - Austen Kay;Chapter - 06: Stories into action - Christian Johnsen;Chapter - 07: Everything changes, except me - Hans Andersson;Chapter - 08: My Digital State - Christopher Lockwood;Chapter - 09: 'I've been expecting you' - Tamara Quinn;Chapter - 10: Digital dares us to dream - Simon Pont;Chapter - 11: A Newer Normal and Deeper Blue - Nicholas Pont;Chapter - 12: Resistance is pointless - Vicki Connerty;Chapter - 13: Digital through a human lens - Malcolm Hunter;Chapter - 14: Escape the walled garden to the paradise beyond - Greg Grimmer;Chapter - 15: Such people in it - Simon Pont;Chapter - 16: How 'internets' invented us - Stefan Terry
12 leading innovators from the worlds of branding, advertising and marketing engage with the Digital State, and give their unique views on what the future holds for consumers.
9780749468859 (pbk.) 0749468858 (pbk.)
Information technology--Economic aspects. Information technology--Social aspects. Electronic commerce--Social aspects. Internet marketing--Social aspects. Internet--Social aspects. Tecnologías de la información --Aspectos económicos Tecnologías de la información--Aspectos sociales Comercio electrónico --Aspectos sociales Marketing en Internet --Aspectos sociales